SCOPE

Honey Birdette’s boutique on Rundle Mall in Adelaide called for a fitout that matched the brand’s playful, sensual identity. The project involved delivering highly detailed fixtures, finishes and fittings designed to create an immersive retail experience. Custom joinery and crafted mood lighting were essential to display luxury lingerie and accessories in a way that encouraged customers to stay and explore. 

CHALLENGE

The design intent for Honey Birdette was bold and atmospheric, drawing inspiration from the boudoir. Achieving this vision meant integrating lush decor, refined lighting and tailored display elements within a compact 63 m² footprint. The challenge was to balance high-end detailing with practical retail functionality - ensuring that lighting, finishes, and joinery all worked together to create a cohesive, inviting environment without compromising on durability or flow.

THE HALLMARC SOLUTION

Hallmarc approached the fitout with meticulous attention to staging and coordination. We delivered custom joinery that aligned with the delicate, sculptural design language of the store, while carefully integrating crafted mood lighting to enhance product displays and ambiance. Trades were coordinated to ensure seamless transitions between installation stages - from architectural fittings to lighting and finishes - so that every element contributed to a luxurious, cohesive environment.

THE OUTCOME

The completed boutique delivers on its design promise: an unapologetically sensual and engaging retail environment that reflects the Honey Birdette brand. Thoughtfully crafted detailing, dynamic lighting and bespoke joinery create a space that invites customers to linger longer and explore with confidence. The result is a refined, immersive retail experience that elevates both the product and the brand’s identity.