City Beach is an iconic Australian surf retailer. More than just a store, their retail locations are places of gathering and community. With a commitment to building big, impactful stores to house a multitude of different surf brands from around the world – and the occasional international celebrity that pops in for a visit (like Taj Burrows and T-Pain) their stores are reflective of Australia’s youth culture and lifestyle.

They came to Hallmarc to construct a new, 400m2 retail outlet. Despite a few changes from the client surrounding design and off-site manufacture, we managed the entire project on their behalf and delivered it on time and to an impressed client. Customers come for the clothes and stay for the community. Good vibes all around.