City Beach

Ballina Fair, NSW

SCOPE

400m² retail fitout for an iconic Australian surf retailer.

CHALLENGE

Handling significant client-side changes regarding both the design and the off-site manufacturing requirements mid-stream.

THE HALLMARC SOLUTION

We managed the entire project coordination burden, overseeing production adjustments to shield the client from the complexity.

THE OUTCOME

Delivered on time to an impressed client. The store effectively captures Australia's youth culture through high-impact design and community-focused space.

Close-up of shelving, display systems and flooring details in the City Beach store.
Detail of custom joinery and product display fixtures within the City Beach store environment.
Interior view capturing customer circulation and product zones in the City Beach retail space.
Perspective shot of the exterior showing coordinated finishes, signage and lighting for the City Beach fitout.

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